Arab Marketing Innovation Summit 2017

27-28 November 2017
Sofitel Dubai The Palm Resort & Spa
Dubai, U.A.E.

Arab Marketing
Innovation Summit 2017

27-28 NOVEMBER 2017, DUBAI - UAE

Leveraging Technology to Shape Future Marketers

Leveraging Technology to Shape Future Marketers

The Arab Marketing Innovation Summit 2017 aims to explore the latest topics in the digital marketing realm, such as smart data, predictive analytics, big data, blockchain technology, artificial intelligence (AI) and many more. Organizations that are not going to be on the big data bandwagon will eventually perish. The Arab Marketing Innovation Summit 2017, to be held on 27th & 28th November 2017 in Dubai is a summit designed especially for marketers to familiarize themselves with the latest innovations in the marketing industry.

Recent reports indicate that United Arab Emirates’ online penetration is far more than the American and European markets, with a substantial growth of 17% in internet users and more than 7.5 million new active social media users since 2015. The Arab Marketing Innovation Summit 2017 aims to address the newest strategies, benchmarks, advances and inventions in today’s online space.

The summit is an invitation-only event which is set to attract more than 300 delegates and over 40 speakers locally and internationally that aims to cover various industries, from FMCG to travel and tourism, banking, real estate, e-commerce and automotive, to name a few.

Leveraging Technology to Shape Future Marketers

Participating Organizations

Featured Speakers

Jan Richards |
Jan Richards

Head of Insights & Planning Dublin Airport Authority, Ireland

Dennis Van Heezik |
Dennis Van Heezik

Global Head of eCommerce Philips Lighting, Netherlands

Lennart Müller-Teut |
Lennart Müller-Teut

Head of Marketing & Communications Mercedes-Benz Cars

Sanaa Bougazzoul |
Sanaa Bougazzoul

Chief Marketing Officer L’Oréal Middle East

Pankaj Batra |
Pankaj Batra

Chief Brand Officer Pizza Hut – Middle East, Turkey & Africa (META)

Samaa Al-Azzawi |
Samaa Al-Azzawi

Chief Marketing, Digital & Customer Experience Officer AXA Insurance Gulf

Jonathan Lawlor |
Jonathan Lawlor

Marketing Director – Middle East & North Africa The Coca-Cola Company

Neeraj Seth |
Neeraj Seth

Head of Marketing HTC Middle East & Africa

« View More »

Topics Overview

Delivered through a combination of individual and joint presentations, panel discussions, case study presentations and Q&A sessions, the Arab Marketing Innovation Summit will address the following trends in the marketing technology domain








  • Is Your Digital Marketing Strategy Working?
  • Data-Driven Content Marketing Strategies – No Fluff, Just the Real Stuff
  • The Analytics Advantage: Understanding the Customer Journey to Create Value
  • Fitting Artificial Intelligence (AI) into your Marketing Strategy – The Next Big Leap
  • All About Marketing in the Mobile World – Is M-Commerce Here to Stay?
  • IoT for Marketing: The Opportunity to Derive Insight from Every Step of the Customer’s Journey with Your Brand
  • Performance Marketing for the Digital Age
  • Email 2.0: Marketing Campaigns Delivered to Your Inbox

Industry Insights

25% YOY Increase
in digital investments have been allocated by leading businesses in the UAE

20% of Digital Marketing Budgets
will be spent by companies on social media, especially LinkedIn, Facebook, Twitter and YouTube

59% of B2B Marketers
are looking for simpler and more accessible analytics

Source: What Works Where Study

Benefits of Attending

Gain a substantial amount of knowledge in the field of martech (marketing technology) and the latest in digital marketing trends. At the summit, become acquainted with what the hype is around big data, what it means for your business and how it can help in your marketing endeavors. The Arab Marketing Innovation Summit 2017 addresses the smart way to move your business forward by adopting the newest digital strategies, smart analytics, artificial intelligence and more.

Understanding your end consumer has never been more crucial. With brands vying for the attention of their prospective patron, in this digital age, customer experience is key if you want to retain them. Do make sure you attend the two-day summit to-

new trends and latest developments shaping this industry
innovative marketing products and solutions
industry peers and expand your business network
with industry experts to gain insights

At the event you will learn how to-

  • Increase your customer engagement through the newest tools in digital marketing
  • How to make use of your data smartly
  • Artificial Intelligence (AI) and how marketers can use it
  • How not to kill your data-driven marketing strategy – Mistakes commonly made by marketers

The Summit will Offer


Hours of Networking


Industry Relevant Topics


Industry Expert Speakers from Around the World


Top Companies


Senior Delegates

Attendee Profiles

The Arab Marketing Innovation Summit 2017 will host over 300 senior professionals including VPs, Heads of Marketing, CEOs of leading companies in the region. Regional Heads of marketing and international industry experts will deliver insightful presentations on pertinent topics through keynote speeches and interactive panel discussions.

  • Chief Marketing Officers
  • Heads of Marketing
  • Chief Digital & Strategy Officers
  • Vice President - Marketing
  • Digital Marketing Managers
  • Social Media Marketing Experts
  • Marketing & Communications Managers
  • Chief Executive Officers
  • Chief Operating Officers
  • Brand Managers
  • Market Researchers and Consultants
  • Customer & Business Intelligence Specialists
  • Heads of Data Analytics
  • SEO Experts


Register Today!

27-28 November 2017

Sofitel Dubai The Palm Resort & Spa
Dubai, U.A.E.

Industry News


Follow us on

Contact Us

Expotrade Middle East FZ-LLC
1002, Al Thuraya Tower 2, Dubai Media City
PO Box 500686 Dubai, U.A.E.
Tel: +9714-4542135 Fax: +9714-4542136

Want more information? Let us know, we can help.

(Page Load time: 0.508213 Sec)